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Students Find Common Ground

Sandy Hook Promise - 'Common Ground'

Our country is divided now more than ever, especially when it comes to the never ending gun debate. Sandy Hook Promise was founded on the idea that finding common ground is the only way we can move forward to solve hot-button issues.

We launched a series of audio ads featuring 3D audio listening that allows listeners to hear both sides–the left and right–of the gun debate, all while showing the common ground we all believe in–our children’s safety.

Listeners could use their earphones or speakers to listen to each side or just listen to both.

Sandy Hook Promise - Common Ground | Case Study