THE BRIEF:
Budweiser wanted to celebrate the retirement of Derek Jeter's iconic #2 by tugging at the heartstrings of Yankees fans.
THE CONCEPT:
Derek Jeter IS New York. So if #2 is retired in the Bronx, it might as well be retired everywhere else in New York.
ROLE:
Associate Creative Director, Copy
PRESS:
AdWeek
AdAge
Hypebeast
The Drum
AWARDS:
Clio - Silver Winner