THE BRIEF:
GE Appliances launched a new tag line and brand positioning – 'good things, for life.' We were tasked with bringing the new approach to a social-first setting.
THE CONCEPT:
18 videos (and a dishwasher-sized load of stills, GIFs, and cinemagraphs) shot over the course of 2 days that give a peek into real life, honest moments that only GE Appliances are perfectly engineered for.
ROLE:
Associate Creative Director