THE BRIEF:
Let fantasy sports fans and–for the first time ever–legal sports bettors know that FanDuel has ‘moreways to win’ than ever before.
THE CONCEPT:
The greatest multi-sport, megastar athletes the world has ever seen:
John Moreways and Sammy Win.
Forget Pippen to Jordan, Gretzky to Messier, and Young to Rice. The only call you need to know this season is MOREWAYS TO WIN.
ROLE:
Associate Creative Director
THE EXECUTION:
A 360 degree campaign featuring TV, Social, influencers, podcasts, and more.