Creative super geek.
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GE's 'Spring Break It'

THE BRIEF:
Show everyday consumers that GE is an expert on material science.

THE CONCEPT:
We showed the world that GE's 'super materials'–the ones found in jet engines, wind turbines, and gas turbines–are tested so rigorously, that everyday materials can't even hold a candle them.

ROLE:
Senior Copywriter

#SpringBreakIt - GE

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