Creative super geek.

Labracadabra

THE BRIEF:
How can GE speak to a brand new generation of scientists, engineers, and researchers about the complex science they do in a simple, visual, and social-first way?

THE CONCEPT:
LABRACADABRA – The magic of science, made simple. A feed-optimized science franchise built for easy consumption of experiments that can be applied to what industry is doing in the real-world.

ROLE:
Associate Creative Director

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Speaker Splatter | Labracadabra

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