Creative super geek.
Speaker-Splatter-2-1024x1024.png

GE's Labracadabra

THE BRIEF:
How can GE speak to a brand new generation of scientists, engineers, and researchers about the complex science they do in a simple, visual, and social-first way?

THE CONCEPT:
LABRACADABRA – The magic of science, made simple. A feed-optimized science franchise built for easy consumption of experiments that can be applied to what industry is doing in the real-world.

ROLE:
Associate Creative Director

Speaker Splatter | Labracadabra

Lava Lamp | Labracadabra

Liquid Stack | Labracadabra

Lemon Volcano | Labracadabra

Speaker-Splatter-2-1024x1024.png
bluekit.jpg
greenkit.jpeg
Lemon-Volcano-ALT.gif