THE BRIEF:Budweiser wanted to celebrate the retirement of Derek Jeter's iconic #2 by tugging at the heartstrings of Yankees fans.
THE CONCEPT:Derek Jeter IS New York. So if his number is retired in the Bronx, it might as well be retired everywhere else in New York.
ROLE:Co-Associate Creative Director, Copy(working in tandem with lead Bud team, Harry Barron + Todd Bradley)
AWARDS:Clio - Silver Winner